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Flava (formerly known as Cool Blue 96.1) is a New Zealand Hip Hop and contemporary R&B music radio network. The network's breakfast programme is presented by Tarsh, Bro Town co-creator David Fane, and radio producer Pete Marsden. The network is owned by NZME Radio, and is operated and produced from the company's Auckland offices and studios on the corner of Cook and Nelson Streets. It competes directly with MediaWorks New Zealand's Auckland long-running urban music station Mai FM. The Flava brand reaches an estimated 226,000 listeners every week, with 11,000 average daily unique visitors to its website and about 141,000 likes on its Facebook page. The network claims to provide "fresh and funky beats" for "urban consumers", with a focus on the metropolitan and cosmopolitan culture of Generation Y. The target audience is educated, upwardly-mobile with strong family ties and a community orientation. It is under 35 with a female skew. The station features advertising for concerts, cars, phones and other consumer brands.〔 ==History== Flava began as Cool Blue, broadcasting on 96.1 FM in Auckland between 2001 and 2004. Unlike other radio stations operated by The Radio Network, Cool Blue was only available in the Auckland region and not networked to other regions. Weeks after Cool Blue was replaced by Flava, a similar Cool Blue station resumed broadcasting online as an independent non-commercial non-profit internet-only radio station. It played jazz and blues music with some elements of R&B, rock and roll and folk music. The existing Auckland frequency of Cool Blue became Flava in 2004.〔 It moved to 95.8 FM in July 2010, one of dozens of frequencies to change ahead of the Ministry of Economic Development's reallocation of frequencies under new 20-year license management rights in April 2011. Flava was launched in Tauranga in 2004, but was replaced by Easy Mix in April 2012, and replaced again with Radio Sport when Easy Mix was closed in June 2012. The Radio Network brought the network back in March 2013, in response to what they said was strong demand from the public and advertisers. By 2013, the station had stations in Northland, Auckland, Tauranga, Napier and Christchurch, and its Rotorua station was the most popular station in its market. Former content director Christian Boston says there had been requests for Flava stations from Dunedin to the Gold Coast, and the station was particularly popular with teenage listeners adopting new radio brand loyalties. He said people had offered to establish low power transmitters on their houses. The station launched in Wellington at midday on 19 July 2013, with 4000 songs being broadcast back-to-back on the frequency.ref name=flavawellington /> 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Flava (New Zealand)」の詳細全文を読む スポンサード リンク
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